University of Pennsylvania
Carey Law School 2009-2010
City University of Hong Kong
Doctor of Law (J.D.)
University of Sydney
Master’s in Media Communications
The University of Queensland
CHIEF MARKETING OFFICER
Emily ZHU is a versatile branding strategist, a knowledge worker, creative marketer, and international speaker. Emily is responsible for New Empire’s the marketing and sales of over $200 million of ground-up condo development projects from the rendering phase to building and sales completion. Generating over $48 million in sales at 567 Ocean (Prospect Park South) and 6 Garfield (Park Slope) since the Pandemic, 567 Ocean signed 31 contracts in the first quarter of 2021 and was recognized as the top performer in sales volume by the RealDeal in March 2021. Emily now oversees the marketing of newly unveiled project at 208 Delancey featuring 85 residences where she has been intimately involved with sales planning and management of on-site sales teams. She consistently collaborates with cross-functional teams from marketing, architecture, interior design, construction, legal and finance.
Between 2015 and 2018, Emily ZHU has led the marketing of more than $100mm in EB-5 investment capital in projects with a total development value of $800 million nationwide. She led and executed capital raising from a diverse spectrum of high-net-worth investors located in China, India, Vietnam, Turkey, UAE, and Brazil. Emily has been invited to speak with audience around the world ranging from foreign investors to real estate development executives, and innovation organizations such as Baruch College and Fordham University School of Law.
Emily earned a Bachelor of Arts degree from University of Queensland in Journalism, and a Master of Arts from University in Media Communications from University of Sydney, Australia. She has a J.D. from City University of Hong Kong and an LL.M. from the University of Pennsylvania School of Law.
• New Development Marketing and Sales
• Branding and Strategic Planning
• Business Development, Audience Development and Customer Acquisition
• Optimize scalable business
• Public Relations and Advertising
• Team & Project Management
• EB-5 Capital Raising/Real Estate Crowdfunding
• Investment Pitch & Negotiation